One-to-one Coaching

Far from slick marketing and selling tactics,
the services we offer are based on the principle that building and maintaining business relationships is foundational to a successful practice. Not only is this approach necessary in order to experience success in client development, it is also accessible to any attorney no matter his or her experience, interpersonal skills, innate abilities or individual personality type.

One-to-one coaching offers a forum for,
establishing and achieving the specific client development objectives of greatest importance to the attorney. The program is tailored to each individual — whether partner or associate — taking into account each unique set of circumstances, area of practice, legal experience, client base, work circumstances, personal needs, professional goals and personality.

Within this context, the coach equips the attorney
with specific client development tools and skills and provides the appropriate measure of accountability to keep the attorney focused on the stated goals. Throughout the process, the coach will also support the attorney, encouraging progress at the pace the attorney established for him or herself at the start of the program.

For firms, it is important to address the ROI of
attorney coaching:

• Ultimately, the benefit to the firm is a financial one. The cost to send one attorney through a business development program is easily recovered through the additional business brought in by the coached attorney.
• Retention is a significant issue: firms typically lose $300,000 when an attorney leaves to pursue other opportunities. A key for increasing retention is increasing professional satisfaction. Coaching can play a major role in attorneys experiencing deepened professional satisfaction by helping them align their strengths, skills and interests with the management of their practice, business development efforts, client relationships and career.
• After participating in the coaching program, attorneys learn to recognize business development opportunities more readily — whether for themselves or a fellow firm attorney.
• Attorneys gain confidence through coaching as they now have the necessary skills and experience to leverage business development situations.